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Abstract Art marketing | How will Pinterest help you

art marketing with pinterest

Using Pinterest to promote and market your abstract art.

It´s been more than a year since I started using Pinterest (check yasoypintor on pinterest) to promote my abstract art. Initially I thought it would only be another art marketing tool to help me increase my reach, but the truth is that this social media channel has help me in many other ways.

To start, I´m going to give you 10 clues that will help you increase your quality followers on pinterest. The points I´m about to mention I´ve practiced them all. Not only they work but also allow you to be not that hiper active pinning (see my pin to followers rate and compare it with yours). As with many other online marketing strategy, success it´s a question of quality, planning, consistency, specialization, coherence and a lot of craftiness.

So let’s start:

yasoypintor, maketing your art on pinterest

  • On your profile provide a clear description of who you are and what can people expect to see on your boards. Include your website as well as other social media channels where people may find you. (see yasoypintor´s pinterest profile as an example)
  • Remember that your board names and descriptions serve to explain your art specialty, and will certainly help you with your SEO. So be concrete and specific! The more the better.
  • Do not pin everything you like. Just focus on things specifically related to your abstract art specialty or those that may help followers better understand your art and creative process.
  • Be consistent and universal when pinning. Universal means pinning more than just your works. By the way (when pinning your works remember to link each image to your webpage). If you don´t know how to do this, try google search “link image from pinterest to my webpage”. I´m sure you´ll find the answer.
  • Follow and like images from those whose boards content include your art style. For example: if you see and image belonging to someone whose boards do not include anything about abstract art, then why bother following or liking? Not everybody is going to enjoy and be attracted to your art. You must only focus on those who show certain interest about it.
  • yasoypintor, marketing your art
  • Be proactive. Bring new content to pinterest instead of just pinning images from others. Searching images about your art specialty(s) on google will make you discover others talking about it. If they can be potential buyers, exhibitors o distributors of your content, give your opinion on their publications. This will make them know you exist. Then search them in other social media channels for a future better engagement.
  • Search potential followers using words related to your abstract art style. Once you find someone potentially interesting, follow him/her and they may follow you back. When searching potential buyers or exhibitors look his/her profile before following. Can he or she be a buyer? If so follow. If not, it´s up to you to follow them. Remember again to stay focused on those that show abstract art interest on their boards.
  • Search potential followers using words related to those abstract artists you prefer the most. You´ll find people with your same preferences and tastes! Follow them and they may follow you back. Point 7 applies to this one as well.
  • When you see a pinnable image, go to its origin (by clicking on it) and to the image history in order to know who has already pin it. See their profiles. If potentially interesting, follow them and they may do the same if your content is relevant for them.
  • As time goes by keep creating new boards related to your art specialty or any other theme that helps to explain it. Remember to stay FOCUSED!

I always try to attribute images and videos to their creators. If there is something misattributed or you would like it to be removed, please contact me.

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2 Responses to "Abstract Art marketing | How will Pinterest help you"

  • denny
    December 5, 2013 - 5:00 pm Reply

    I found your artical excellent. Some people, “do it”some people “talk about it” ,,,,,,you do both

    • yasoypintor
      January 26, 2014 - 7:28 pm Reply


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